Durability + Sentimentality = Longevity

By Matt Bettman, Owner, All Good Equipment Company

I have this knife. It was my Dad's, and he won it for swimming across the lake at summer camp in the 1940s. By today's standards, it's a crappy knife. Still, it was enough for an adolescent kid to use and keep for their entire life, passing it on to his son a generation later. I love this knife because it's handy and because of the significance imparted to it through its decades of use. Maybe you have something in your life that you've used and loved for long enough that your relationship with. The object transcends everyday utility and has achieved a level of sentimentality. In my mind, fond memories lead to longevity. We need more of that in the products we consume and ultimately discard.

I founded the All Good Equipment Company a short time ago. I've been interested in small, efficient spaces and cozy ones for as long as I can remember. I built the first prototype in my garage, which was an outlet for creativity and working on things I'm passionate about. I'm an Industrial Designer by trade, so you can bet this product will differ from other trailer products.

DURABILITY: Our trailers are built to last for generations. We use the highest quality components and materials. The construction is solid but light. Also, our trailers are straightforward. We stick to the basics to ensure the design remains timeless, regardless of changing trends and relentless technological advances.

SENTIMENT: To achieve some level of sentiment, I figure a product must be enjoyable. Our trailer is designed to have an intuitive, practical function coupled with timeless aesthetics. The trailer is meant to support your adventure rather than consume your attention. The goal was to make something versatile and easy to live with, whether out in the wild or parked in your driveway.