By Matt Bettman, Owner, All Good Equipment Company
I have this knife. It was my Dad's, and he won it for swimming across the lake at summer camp in the 1940s. By today's standards, it's a crappy knife. Still, it was enough for an adolescent kid to use and keep for their entire life, passing it on to his son a generation later. I love this knife because it's handy and because of the significance imparted to it through its decades of use. Maybe you have something in your life that you've used and loved for long enough that your relationship with. The object transcends everyday utility and has achieved a level of sentimentality. In my mind, fond memories lead to longevity. We need more of that in the products we consume and ultimately discard.
I founded the All Good Equipment Company a short time ago. I've been interested in small, efficient spaces and cozy ones for as long as I can remember. I built the first prototype in my garage, which was an outlet for creativity and working on things I'm passionate about. I'm an Industrial Designer by trade, so you can bet this product will differ from other trailer products.
DURABILITY: Our trailers are built to last for generations. We use the highest quality components and materials. The construction is solid but light. Also, our trailers are straightforward. We stick to the basics to ensure the design remains timeless, regardless of changing trends and relentless technological advances.
SENTIMENT: To achieve some level of sentiment, I figure a product must be enjoyable. Our trailer is designed to have an intuitive, practical function coupled with timeless aesthetics. The trailer is meant to support your adventure rather than consume your attention. The goal was to make something versatile and easy to live with, whether out in the wild or parked in your driveway.
Four Wheel Campers was launched in Colorado in 1972. At the time, vans had limitations, so a hard-sided camper that could fit on a Scout, Blazer, or Bronco was designed and built. The next evolution was to reduce weight via a pop-up camper and develop them to fit in and on standard-sized pickup trucks.
In October 2016, Four Wheel Campers began the fifth and latest ownership chapter. Since our 1972 beginnings, the company has been renewed with fresh energy and ideas every ten years or so. Coupled with key people who have been with the company for up to 17 years, we think this latest change has the platform to further enhance the company and its products.
The pop-up design reduces weight and wind resistance. The aluminum frame reduces weight, increases durability, and eliminates water damage to wood. Since the beginning, this decision has resulted in a camper that can withstand a gauntlet of off-roading abuse, decade after decade. This has translated to happy campers and high resale values!
Since 1989 Four Wheel Campers has been in Woodland, CA, where it remains today. (Visit their impressive facility and showroom.) Back then, “Overlanding” referred to what was happening in Australia. By the mid-2000s, the Four Wheel Campers product was a natural fit as an Overlanding lifestyle began gaining traction in the United States. The Overlanding market and community became our first specific, definable market. Over the years, we have been fortunate to be closely involved with this dynamic group of people. As they have explored increasingly challenging terrain, their journeys have nudged us to continually improve.
Come camp with us at CampNation Expo and see these two models up close:
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